Background
Colonel Sanders created the recipe for KFC’s famous fried chicken over 70 years ago; juicy, mouthwatering chicken tossed in an assortment of seasonings, golden fried to perfection. It's often sold by the bucket as depicted in the picture to the left ([KFC bucket], n.d). His recipe, which is still being used today, made KFC grow into a highly successful international fast food restaurant. KFC markets their brand image as a fast food restaurant that provides “fresh” filling meals for those on a budget on their official website. The question is, what does “fresh” exactly mean? Many customers would be disgusted if they knew what KFC actually means by “fresh.” Evidence has proven that Kentucky Fried Chicken has repeatedly shown signs of extreme abuse towards the key element of their company: chickens. Any other company would receive blatant punishment for vicious treatment of livestock, but oddly enough, chickens are not covered under the majority of animal cruelty laws. Due to this unjust lack of coverage, it is up to the public to demand change. Consumers should boycott KFC to inform the company that their inhumane methods of raising broiler chickens are unacceptable and that their false advertising will not be tolerated.
KFC has been recently discussed in the media for their new advertising campaign and products. Several scholars have debated what truly lies behind the philosophy the company has presented. One such scholar applauds KFC's efforts to go "green" by reducing the amount of Styrofoam in their containers and claims their new "philosophy [as] “reuse, renew, rejoice”" (Arora, 2013, pg. 124). I disagree strongly with this claim because even though they have changed their packaging style, they still abuse their chickens. If the company truly cared about the environment they'd start by humanely raising their animals. On the other hand, scholar Peter Goodman has shown extreme disgust towards KFC's inhumane way of housing their chickens (1999). I agree with Goodman because KFC is mistreating their livestock to the extent of severe suffering. However, this scholar does not cover the specifics of how the chickens are raised and what we as consumers can do to initiate change.
Find out about the extreme conditions KFC chickens undergo and why change needs to occur by clicking here.
KFC has been recently discussed in the media for their new advertising campaign and products. Several scholars have debated what truly lies behind the philosophy the company has presented. One such scholar applauds KFC's efforts to go "green" by reducing the amount of Styrofoam in their containers and claims their new "philosophy [as] “reuse, renew, rejoice”" (Arora, 2013, pg. 124). I disagree strongly with this claim because even though they have changed their packaging style, they still abuse their chickens. If the company truly cared about the environment they'd start by humanely raising their animals. On the other hand, scholar Peter Goodman has shown extreme disgust towards KFC's inhumane way of housing their chickens (1999). I agree with Goodman because KFC is mistreating their livestock to the extent of severe suffering. However, this scholar does not cover the specifics of how the chickens are raised and what we as consumers can do to initiate change.
Find out about the extreme conditions KFC chickens undergo and why change needs to occur by clicking here.